handbook

Table of Contents

Pre-Launch (dre) Launch (dre) Post-Launch (heather's two boxes to cover?)

DRE'S WORK:

PRE-LAUNCH


 * force field analysis + 4pgs

"During the prelaunch phase, we search for our highly important few: connectors." "The futher point here is that the effort is on selection, or finding the right few, not so much on training them." -pg 272. Burke, W. Warner. (2008). Organzation Change: Theory and Practice. Second Edition. Los Angeles, Sage Publications

LAUNCH (implementation)


 * CBSM 4-6 pgs.

Commitment -survey Prompts -booths, activities, interaction, information, ect. Norms -support from college faculty and staff, agriculturalists and students attending. Communication -media before and after, message shared during event, being in the public eye-on the front lines of campus. Incentives -hand out free stuff to students and a prize to the best booth among participants. Remove external barriers -location, students don't have to come to us-we came to them. facts, offer current stats and fact about agriculture so students don't have to research current events themselves.

"Incentives have been shown to have a substantial impact on a variety of sustainable activities including waste reduction, energy efficiency and transportation." -5 Quick Reference: Community-Based Social Marketing. Doug McKenzie-Mohr, Ph.D.